Create a brand, marketing, comms and PR plan that reflected the core values of the campaign: An environmentally sound, economically viable and socially equitable community. Ensure that every element reflected those values - in our website, yard signs, print and digital ads, press releases, etc.

We landed on a look that was modern, simple and highlighted the issue of climate resilience. We created yard signs with sustainable materials and limited the number that we printed. We also used an event material library for our social engagements to eliminate waste. We were not willing to compromise our values in order to gain an edge over our opponents, and constituents loved it.